Soare formalized this approach in her Beverly Hills salon by 1997, testing it empirically on diverse clients to prioritize measurable facial harmony over transient trends, which yielded consistent improvements in perceived aesthetics through objective symmetry rather than subjective styling preferences.^[32][43][42]This method differentiated itself by grounding brow design in timeless geometric principles traceable to ancient Greek and Renaissance sources, allowing replication via standardized φ calculations rather than artistic intuition alone, a rigor Soare emphasized to achieve reproducible outcomes across varying face shapes.

But her boss refused to allow her to do clients' eyebrows, which made her decide to rent a room at a salon and start her own business.

Later, Anastasia came to the United States because she wanted to do make more changes in the glamor industry than she did back in Romania.  At the age of 32,  Anastasia arrived in the US from Romania.

Then, she quickly landed a waxing job at Beverly Hills salon.

She married ship captain Victor Soare in 1978, and they have a daughter, Claudia (known as Norvina). She and Victor divorced in 1994, and she now lives in Beverly Hills, California.

She has dual citizenship, Romanian & American. She studied art history and architecture in Romania before moving to the U.S.

in 1989. As of 2019, the brand Anastasia Beverly Hills has amassed 19.7m followers on Instagram.

The current CEO and founder of Anastasia Beverly Hills is the daughter of father, Dumitru Balamaci and a mother, Victoria Babu. Since then, she has been playing the role of father and mother towards her daughter.

Prior to her introduction of targeted brow services in the mid-1990s through her Beverly Hills salon, eyebrow grooming was typically an ancillary aspect of full-face waxing or makeup application, lacking dedicated techniques or product lines.^[42] Soare's development of the Golden Ratioeyebrow mapping method, which applies mathematical proportions derived from ancient Greek and Renaissance principles—such as the Fibonacci sequence—to customize brow shapes to individual facial bone structures, marked a shift toward precision-based, anatomy-driven enhancements.^[15][75] This approach, patented as a shaping technique, elevated brows from utilitarian to transformative elements, influencing industry standards by emphasizing empirical facial mapping over subjective aesthetics.^[34]Soare's innovations spurred widespread adoption of geometric precision in brow education and product development