Akio morita sony biography
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But after a sharp switch to the "cramming" mode, he eventually entered the prestigious Eighth High School, where he took a course in physics. And he embedded this philosophy in the very culture of Sony.
Akio Morita. The American market was not yet prepared to accept the tape recorders which Sony was selling; at that time they were used only as a substitute for taking shorthand notes.
He has a good understanding of consumer electronics and a lot of experience with a variety of gamer hardware.
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At a time when televisions were at best a muddled mess of colour, the Trinitron produced a picture that was truly impressive. It was these steps that paved the way for what Sony later became - a hybrid of technology, film, music and games.Morita was furious: this strategy diluted the brand. Morita was the first son in the family and the fifteenth (!) heir to the family, which meant that his path was already set: to continue the business, not to spoil the name, and to keep the bar high.
Morita Kyuzaemon and his 4-month-old son Akio.
And although Morita was no longer at the helm, his vision continued to work.
The birth of PlayStation
The story of the PlayStation is not only a technical revolution in the world of video games, but also the culmination of a philosophy that Akio Morita had been building for years. History knows few cases when a partner's betrayal turned into a multi-billion dollar business.
If you want an innovation to be bought, you not only have to make it, you have to explain it, sell it and, most importantly, create a market for it if it doesn't already exist. They tested 117 types of varnish and conducted more than 400 trials before achieving a consistent quality that allowed them to launch full production.
When it was all over, Morita returned to the classroom for a short time to teach physics, but he already knew that too many ideas had gone unused. The second pillar is quality.
Morita set himself the task of changing the world's attitude to the "Made in Japan" inscription: from a "cheap" sign to a symbol of reliability and engineering excellence
Another principle: the market does not wait for you - you have to create it yourself.
Within a few days, the young man quits his prestigious job as a physics teacher, packs his bags and leaves for the capital. ISBN 0671726862
Morita had a global corporate vision. It started as an ambition to create a new Japan - with a soldering iron, an idea, and a very limited budget.
Techie and strategist: how Ibuka and Morita complemented each other
In business, many partnerships end at the stage of "mismatched visions".
War is a horror, but for Morita, it was a time when physics suddenly turned from theory to practice.
It was there, amidst the schemes and deadlines of the "must have it by yesterday" style, that he met the man who would change everything - Masaru Ibuka. During Ikuba’s visit, Western Electric had agreed to open their patents to companies that wished to develop them.
Illustration: Sony
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To create this tape recorder, a magnetic tape was needed - a technology that simply did not exist in Japan at the time. This episode seemed contradictory, because Morita had previously built an image of a "bridge" between Japan and the West.
Akio Morita's books. It was Ohga, Morita's protégé, who gave the green light to develop the console independently after the public breakdown of the partnership with Nintendo.
He didn't think about how a device worked, but about who would buy it and why - and how to make sure that purchase was remembered.
This duo was the main engine behind Sony's rise.
Ibuka created the product, Morita created the market.
One was a genius in the laboratory, the other a visionary in presentations, connections, and understanding the culture of other countries.