Jean marie dru biography of martin
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Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. He has also been the Jury President of the first-ever Cannes Creative Effectiveness Award in 2011.
Jean-Marie Dru is a professor at the Paris Institute of Political Studies, officially referred to as Sciences Po Paris.
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All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.
"In this honest, fast-paced, and endlessly useful book, Jean-Marie Dru, a disruptive thinker who has helped so many great companies redefine their brands and marketing messages, explains how his one-of-a-kind company works—and how his ideas can help you rethink how your company works and wins." ―William C.
Taylor, New York Times–bestselling author
"All great breakthrough business ideas have involved breaking with convention, but Dru's penchant for articulating the need for creative destruction brings decisiveness and encouragement to a field that constantly searches for ways to bring renewal to the process." ― Booklist
"From the CEO down, we live at a time when every organization should be looking at their business in a creative way.
Wiley, 2015 ISBN 9781119167976Search this book on.)
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What topics does Jean-Marie Dru speak about?
Jean-Marie Dru is a keynote speaker and industry expert whose speaking topics include Author, Business, Marketing
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Jean-Marie Dru generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances.
Jean-Marie Dru
Born in 1947, Jean-Marie Dru, a graduate of HEC Business School, began his career in advertising in 1971 with Dupuy Compton (now Saatchi & Saatchi) and quickly rose to the position of Executive Creative Director. He left the presidency of the group in 2007, replaced by Tom Carroll, but retained a position of chairman.[4]
Jean-Marie Dru is the author of the concept of “disruption” (close to the concept of creative disruption, which he initially defined in 1984 as “creative leap”),[5] which he develops in several works devoted to advertising creation, innovation and communication.
After several years of financial difficulties, BDDP was bought in 1998 by Omnicom, the world's leading communications group, which merged it with another network of agencies, TBWA. He became Chairman of the French Academy of Medicine Foundation in January 2013 and Chairman of UNICEF France in June 2015.
In 2008, Jean-Marie Dru was awarded the French Légion d’Honneur for his long-lasting contribution to the advertising industry and to the business world.
He became Chairman of the French Academy of Medicine Foundation in January 2013 and Chairman of UNICEF France in June 2015.
In 2008, Jean-Marie Dru was awarded the French Légion dâHonneur for his long-lasting contribution to the advertising industry and to the business world. He has also been the Jury President of the first-ever Cannes Creative Effectiveness Award in 2011.
Jean-Marie Dru is a professor at the Paris Institute of Political Studies, officially referred to as Sciences Po Paris.
a treasure trove of brilliant examples and anecdotes." ―Donald Gunn, Founder, The Gunn Report
In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Jean-Marie Dru generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
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How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising
"Quite simply and without a shadow of a doubt the best book about advertising ever written .