Pradeep lokhande biography of barack

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Pradeep Lokhande, known as the “Postcard Man of India”, is a social entrepreneur and founder of Rural Relations. "I want them to touch, try out and feel the PC," he says.

All this under the aegis of "Rural Relations", a rural consumer relations organisation that he runs in Pune. It then provides the computer for its secondary students, believing that children in this age group are more open to new information.

Shri. I asked the kids to write to them and tell them that with the coming of the 21st century, they wished to be computer literate too and sought their support." Needless to add, he did not receive a single positive response.

For that matter, his entire rural relations outfit functions on a similar philosophy.

Following that, he ensures sustained communication with the villagers, continuously sending them health care and other tips and inviting their feedback. The result being that hundreds of letters pour into his office and the communication chain is never broken.

It's not surprising that Lokhande has been able to relate so well to the rural sector.

"These were luminaries from diverse fields like IT, media, business and even politics. "One cannot imagine life without computers and yet such a large segment of our students have never even seen one, forget worked on one.

It is possible that this can lead to a low self-confidence." Which is why, Lokhande's primary aim is to make rural children aware of a computer and its functions. In 1996, I made my first customers, Tata Tea and Parle to delve in the data that I had collected. I wanted to  know the essence of the various traditions, cultures and soak in its  thinking.

So as an NRV, we can always reach out, support and contribute something to the developement of our rural india.

Our next novel concept is the village developers TM. They are over 300 trained local village youths across 9 states and most of them are well connected with mobile phones and emails to facilitate all ground activities.

The third and again one of the pioneering concepts in Rural Marketing is The Rural Barometer, our experience backed by cuting edge technology.

Having gone through the rigours of small-town life himself, he wishes to bring about a change, either through his profession of rural marketing or then through his vocation of community service. Since then there has been no turning back.

One key area of my interest was Information Technology. Through his Non-Resident Villager (NRV) movement, he inspires Indians to give back to their roots.

Rasika Dhavse
December 2001