Lipika sud biography of donald
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Whenever one does something, be it small or big, one should always ask- What is the purpose behind this? The journey from creating an empty space to a ravishing place serves a purpose i.e.
I also hold a degree in Law from Law Faculty Delhi University.
To start my career, I took a job in the corporate sector with the Taj group of hotels. Our trademarked Campaign “Proud to be Indian by Lipika Sud”® celebrates the rich cultural heritage of India. Those women who are already in the business world must work towards taking their business to the next level.
After I finished my bachelor’s, I joined The Indian Institute of Mass Communications to pursue advertising and public relations. It did take a while to establish my identity in the corporate world but once I established myself and was able to deliver, the respect towards me as an entrepreneur grew steadily and consistently.
Secondly, it is very important to make smart decisions.
“Creativity, for me, is giving meaning to an imagination.
For me, as an interior designer, making a beautiful home or office is definitely a big purpose.
What does creativity mean to you?
Women tend to get dejected very quickly, especially when they fail.
There emerged the goddess of creativity and design, Lipika Sud with her eclectic design ideas. I’m also deeply involved in activities relating to Women Empowerment and Revival of Arts & Crafts of India.
An alumna of Sri Ram College of Commerce, with postgraduate degrees from Indian Institute of Mass Communication – Delhi, LLB Delhi University, andEntrepreneurship and Leadership Management fromIndian School of Business (ISB).
We also design institutions, hospitals and provide furniture and Art & Craft Services. Today, I serve as President of The Guild of Designers & Artists and have held leadership positions in reputed organizations like the National Governing Body FICCI Flo, ChairpersonInstitute of Indian Interior Designers (IIID) – DRC, International Executive Committee Member SAARC Chamber Women Entrepreneurs Council(SCWEC), and Co-Chair(Infrastructure) The Indo-American Chamber of Commerce.
This process of creative thinking evolves into beautiful concepts which we share with our clients and together we come up with final creative solutions that are then implemented. In the field of interior design, we are provided with just bare walls; we add color, materials, all kinds of art and put it all together in the right perspective and right dimensions to give it a new life.
With every project, I have grown a little more and so has the organization.