Arissa cheo biography
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Arissa feels that she is best suited to beauty entrepreneurship (and has always been more of a beauty girl) – but if she were to launch a fashion business again, it would probably be a quiet luxury label in the spirit of The Row and Toteme.
While Arissa X is still up and running online, she is no longer actively working to continue the brand as she channels her energy into Romi Beauty.
Her self-titled Instagram account has become a visual diary of her life, showcasing everything from high-end fashion editorials to personal beauty insights. “Empowerment is less about becoming someone else, and more about feeling confident to show up as you are,” Arissa affirms.
Their next product launch? The brand has also just opened its first standalone store in August at Ngee Ann City, a cute mini store swathed in varying shades of pink, and fashioned after a bathroom.
“We had amazing turnouts from our pop-ups, so when the chance came to have a permanent space, we jumped at it,” Arissa discloses, after their successes at Boutiques Fairs Singapore and Merry Market at New Bahru last year.
Romi Beauty’s Dream Skin Tint’s packaging has already been changed twice since 2022.
Arissa reveals that one of their biggest challenges with Romi Beauty is the beauty landscape being oversaturated with products all claiming to be the next best thing, which leaves customers facing fatigue, scepticism, and decision paralysis.
“This makes it harder than ever for brands to truly capture their customer’s attention and earn their trust,” she says.
As the digital landscape evolves, Arissa Cheo remains a beacon of style and influence, continually shaping trends and demonstrating the power of a well-cultivated personal brand. In that moment, a problem may feel catastrophic, but in hindsight, many of them often appear far less significant,” she explains.
“My skin was not in its best condition the other day, and I had to attend a work event.
So I guess you could say that’s why I was very assertive and would take the lead. He can talk to just about anyone,” she praises. Her beauty blogging extends beyond mere product recommendations; she delves into skincare routines, makeup artistry, and wellness tips, offering a holistic approach to personal grooming. “Ting is the voice of reason in our trio, while Yoyo and I are more creative and unfiltered.
Arissa is still as fresh and energetic as ever, but she breathes a sigh of relief. It has been a long day, and this is her first magazine cover shoot in eight years.
When I ask Arissa to describe this season of life, she shares that she is in an “intensively self-reflective and transitionary” stage. With a bright future ahead, we eagerly anticipate what Arissa Cheo has in store for followers and the world.
When not captivating audiences on social media, Arissa Cheo engages in various hobbies and interests which not only offer relaxation and rejuvenation but also provide fresh perspectives and inspiration for work.
Arissa Cheo is 40 years old, born on July 30, 1982.
The ever-changing landscape of social media requires constant adaptation, and Arissa Cheo has proven to be adept at evolving with the times.
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Facts & Trivia
Arissa Ranked on the list of most popular Instagram Star. Her legacy as a prominent fashion influencer from Singapore is undoubtedly secure, paving the way for future generations of digital creators.
Posted by Zack Flare in Instagram Star at July 25, 2025 19:05:38
Zack Flare
Notable for extensive contributions to entertainment and media, combining originality with professional excellence.
We sold products from niche brands like Mawi, Erickson Beamon, Sretsis, Runway Dreamz, and Sass & Bide,” she recalls. Social media celebrities like Arissa Cheo often have multiple income streams, including brand promotions, affiliate marketing, and sponsored posts.
| Name | Arissa Cheo |
| DOB | July 30, 1982 |
| Age | 40 years old |
| Birthplace | Singapore |
| Birth Sign | Leo |
Social media star who has risen to fame for her self-titled Instagram account.
In that moment, a problem may feel catastrophic, but in hindsight, many of them often appear far less significant.”
Arissa Cheo: A born leader
There is a certain childlike guilelessness about Arissa that is unmistakeable the longer you spend time with her. “Every person is inherently multidimensional, with different facets of their identity expressed in varying ways, depending on the context or situation.”
On set, we get a glimpse of who she really is.
“Both their passings dredged up a lot of memories and emotions, as I have had them for 12 years. We all complement one other in many ways, giving and taking in balance to shape an unspoken equilibrium in our ‘triad-ship’.”
Romi Beauty’s overall aim is to encourage selflove, and empower women to look for products that serve to improve and enhance, instead of covering up imperfections.