Willo perron biography

You might not have heard of him, but will surely know his work, his resume, full of lavish industrial creations gracing the stages and records of superstars such as Rihanna, Kanye West and Jay-Z.

I believe that it’s very much about me being in the project. His hands are all over pop culture, his ideas represented in every industry from the retail world to publishing and even furniture.

Willo Perron emerged from humble beginnings in a middle-class neighbourhood of Montreal, fed on a basic diet of hip-hop and museums.

His studio's work is strongly influenced by Bauhaus thinking, approaching each project from a total art perspective, where all disciplines are involved in the final product, from industrial design to marketing.

In 2024, Perron will participate in the World Sports Creativity Sessions program during the Paris Olympic Games, which will reinforce the hybrid vision of design's importance to the progress and influence of the sports industry.

I’m a very pragmatic person; I start with the problem.

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Popcaan

"He should be ten times bigger than he is."

I have played his record to the point where I’m going to wear out Spotify if there is such a thing.

Interns are required to research, compile and produce stories, contribute with their input on layout, and assist with production.Interested applicants should contact us with the subject heading: "#interns". I’ve never been, “Oh shit look at what I did?”. How does all that work regarding timings, budgets and operational aspects?

I don’t have a set phase.

I’m a very pragmatic person; I start with the problem. Recently, their "Sausage" sofa was exhibited at Capsule Global, Spazio Maiocchi during Milan Design Week 2023, alongside Devon Turnbull's work.

Perron's designs are recognized for their use of scale, simplicity of forms and the use of space, which plays a crucial role in shaping the final form of his designs.

He has worked on various audiovisual projects for high-profile artists like Kanye West (including the creation of Yeezy Studio and the staging of his live shows), Lady Gaga, and Rihanna, among others.

When you see your creations and they are creations in majestic size. We first went scouting for motels and then we mapped 25 rooms together, we did the concept for twenty-five, but we ran out of money after 20, so five rooms never got built.

We put it together quickly.

Then it is about the dream,the outer coat of the problems.

Send resume and links to previously published works with the subject heading: "#contributors". I started thinking about women in pop and rock; I felt like they were always portrayed as sexually or beauty forward.

At the same time, I didn’t want to diminish that because she is this really beautiful woman.

But Kanye and I have been longtime collaborators, and he is one of the most inspiring people I know.