Jo-anne mc arthurs photography quotes
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She is an associate producer at CBC Radio and has freelanced as a science writer. Build trust with your audience by being transparent and consistent. Our strategy has worked because it’s rooted in truth and empathy, and it’s about subject matter that is rare to see but nevertheless essential. Come join us there!
Jo-Anne McArthur on Pioneering Animal Photojournalism and Founding We Animals
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As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Jo-Anne McArthur.
Jo-Anne is an award-winning photojournalist, sought-after speaker, photo editor, and the founder of We Animals.
She’s interned at The Big Story Podcast and CBC’s Day 6.
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We now have over 40,000 visuals that people can use free of charge. Jo-Anne’s photographs have received accolades from Wildlife Photographer of the Year, Nature Photographer of the Year, Big Picture, AEFONA, Picture of the Year International, the Global Peace Award, and others.But what matters most is grounding yourself in purpose. Who are you serving? She has visited over sixty countries to document our fraught relationship with animals and is the author of three books: We Animals (2014), Captive (2017), and HIDDEN: Animals in the Anthropocene(2020). I’m a deeply relational person and I value the people who work here, and as a founder, it’s an honour that they choose to join our mission.
And build trust within your team. She hails from Toronto, Canada.
In this interview, she reveals the mindset shifts, bold moves, and lessons that helped her turn ideas into impactful online businesses.
What inspired you to start your business, and what problem were you passionate about solving?
I founded We Animals because I wanted my work as a photojournalist to have greater impact.
162: “What I learned from that power was that I didn’t want it” – Jo-Anne McArthur – Photojournalist – Sentientism
We discuss the biggest questions: "what's real?", "who matters?" and "how to make a better world?" with scientists, celebrities, activists, writers and philosophers. In 2020, Jo-Anne was thrilled to be a member of the jury for World Press Photo.
Our global investigations and stories reveal our complex relationships with animals, spark ethical and cultural shifts, and nurture the human capacity for compassion and change.
Success for us is seeing these effects unfold every day around the world.
Today, we make choices about shoots, stories, and expenses as a team, each person bringing their expertise and institutional knowledge. Livia is interested in art, science, current affairs, and stories that take a big perspective on the long, ongoing journey of humanity. Billions of animals suffer at our hands each year, and the need for change is urgent.
She is interested in audio-based journalism and stories that prioritize underrepresented voices. We exist to make their hidden lives visible.