Taylor swift detailed biography of zachary
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Now, he's known online to hundreds of thousands of fans and followers as The Swiftologist.
Whether your niche focuses on wellness, business, sports, film, or your hobby, there's a lot you can take from Zachary's journey to help inspire yours. He now works in corporate advertising while simultaneously being a prolific pop culture creator.
We recorded this on zoom a few months ago; it was late at night for him in Singapore and early in the morning for me.
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Recorded on
Mar 19, 2025 10:00 AM
Zachary Hourihane started with a passion for Taylor Swift and all things pop culture.
There were probably few people anticipating the release of Taylor Swift’s 12th studio album The Life Of A Showgirl on Friday (Oct 3) as much as Zachary Hourihane.
The 28-year-old based in Singapore proudly identifies as a member of one of the world’s most powerful fandoms: He is a Swiftie.
Perhaps more importantly, he is a multiplatform creator whose fortunes rise and fall with Swift's success – a gamble that can look farsighted or farcical, depending on your vantage point.
Hourihane co-hosts a Taylor Swift podcast called Evolution Of A Snake with fellow pop culture content creator Madeline Rubicam, who lives in Montana in the US.
He also runs his own YouTube channel, aptly named The Swiftologist.
The latter started with in-depth video critiques about Swift’s career, but has since expanded to cover broader Western mainstream pop narratives with the same critical lens.
He and Rubicam also run a Patreon with over 12,000 members, offering tiered access from S$4 (US$3.10) to S$33 a month.
Members unlock exclusive, unfiltered deep dives into Taylor Swift, pop culture, music and media – plus a like-minded community for discussion.
“My deepest fear is that Taylor puts out a truly horrible album one day, and I have to sit there with a camera on me being like, ‘I hate this.’ Luckily that’s never happened,” he shared wryly with CNA Lifestyle.
“With this new album coming out, it hasn’t even really occurred to me what would happen if it was bad.
Like Swift who slips between genres with chameleon-like ease, he won’t stay tethered to a single take.
“Everything is so black and white these days. And in his reaction video, released on Friday evening, to her latest album, he expressed visible frustration at some songs rather than blind fawning to appease fellow Swifties.
“It would be amazing if she loved my content and understood exactly what I said, but I can live with it if she doesn’t.
Creator Conversation: The Swiftologist
Zachary Hourihane started with a passion for Taylor Swift and all things pop culture.
This audio is generated by an AI tool. Since Swift's album announcement around mid-August, he said their Patreon memberships have doubled.
“Some of (the members) will drop off eventually; not all will stick around.
My main concern is that everybody is accepting middling work, and I’m not okay with that.
“So, proactively, I’ll take the slaps and the punches, because I think it’s a worthy fight. Audiences can’t seem to “discern between different kinds of content”, which makes it “extremely boring and frustrating” as a creator.
As such, backing up style with substance takes work.
But can you tap into a fandom, a culture, or a niche and make become a key voice within it?
Join us for the first of our Creator Conversations series, where we speak with inspiring creators to learn about their journey, and share actionable takeaways that you can apply towards your journey as a creator.
Read a summary of this article on FAST.
Before joining Riverside, Kendall worked as a political reporter and television producer for news outlets like NBC and Bloomberg.