Remo ruffini biography of rory

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We don’t work by country, we work to create a global product, one that is for the whole world. When I think of Burri putting pieces of burnt plastic on his paintings and Fontana cutting the canvas with a knife, today I personally understand why it happened, just as I understand why four years ago T-shirts with large colourful lettering were popular and today people want blue T-shirts.

From what I understand, black and blue will not fade away?

As someone who is more of a fan of blue, I would say that blue will not go out of fashion, but it depends on how it is treated.

Moncler is about connection, human warmth and sense of togetherness. If we think about art, there are key moments in trends that revolutionised the world before them. I try to spend my weekends doing sports.

Do you also exercise during the week?

I do a lot of Pilates to try to treat my back, and then I lift weights to keep my spine, back muscles, and abdominal muscles strong.

Do you like architecture because you’ve designed your own houses?

Yes, but we also have a lot of work to do here at Moncler.

My son Romeo works in the commercial department at Stone Island, a company owned by Moncler that I bought four years ago, while my son Pietro manages the family holding company.

Moncler is often associated with winter and puffers, but for me, it has always been about something deeper. I really enjoy surfing the web and cultivating my passions.

I recently held an event in Shanghai – the city of Genius –  where we reinterpreted our strategy for young Chinese consumers, and it was an exceptional event in the sense that I could feel the energy of the people who came to see us. The real damage is that it associates the brand with a product that isn’t high quality.

Here we have the headquarters people. We are just at the beginning, but I think artificial intelligence can work wonders on logistics in terms of product allocation. I do my job and I like it. That’s part of my job: I have to understand what’s going on in the world. However, I have a top management team of thirty or forty people who are top managers of the highest calibre.

Do people from all over the world work in Moncler’s HQ?

Yes, there are people in marketing, buying, merchandising, and retail.

A consumer in Shanghai is an exceptional consumer, but also a very fast one, quick to pick up on trends, because the Chinese market is less mature than the US market and they still look for products that are highly recognisable.

Brands are still a status symbol for them?

Yes, and they are also very quick to perceive a shift in trends.

Bringing Robert De Niro and Al Pacino together felt natural, because their friendship and connection embody this spirit in a timeless way that spans decades. They sell practically only quality. So if you knew rationalism well, with the arrival of minimalism, it was easier for you to understand and communicate.