Lesia paramonova biography of william
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How does ordinary come alive and you make it into extraornidary?
I am not looking for inspiration, usually, it finds me itself. The collection was first estimated by foreign press, including CR Fashion Book, Italian Vogue and
Grazia, American Marie Claire, and bloggers.
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Because I feel myself like inhabitant with no concrete country, but inhabitant of world and universe.It is the whole world existing parallel to reality with its own atmosphere, characters and mood.
Designer considers that her main point is not the invention of incredibly difficult designs and silhouettes but the creation of a very special world and providing the opportunity to get in it. This is the invitation to look at ordinary things from another side.
LES’ story starts when Lesia wins young designers contest “Preview”organized by Mastercard in March 2012.
As the main prize she got a chance to show her collection within Cycles & Seasons fashion festival.
Overalls with floral prints, gauzy as if a haze dresses, embroidery and applications makes it fell like in a morning foggy forest. I prefer not to be called a designer, but an artist, because it is a full concept.
Could LES’ be created somewhere else but Russia?
I think so.
My mind are generated images that I can’t control, they come to me as vision.
What is your biggest inspiration?
Plants, animals, forest, dreams, movies, music and great people.
How do you imagine yourslef in 10 years from now?
With LES’, a brand that produces clothing, furniture, toys, books, etc.
Music is part of our DNA, is music part of your life?
Music is my soul.
When I created a collection in first time I write a magic story which stand the foundation for the collection. Fashion will help you to relax and recincarnated in any character.
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Tags: Animals, Character, Designer, Dreams, Fantasy, Get To Know, Imagine, Inspiration, LES, Lesia Paramonova, Magic, Movies, Music, Nature, Russia, Universe, World
Lesia Paramonova is fashion designer based in Moscow, Russia.
Her clothing and accessories brand LES’ is mostly inspired by forest and nature.
The brand name is some kind of an original word-play that only Russians can understand.
It consists of the designer’s name and also brand’s main inspiration theme wood (les’ translates as forest from Russian).
LES’ is not only a brand of clothing. But I don’t like the modern Russia, I miss that Russia in which were born people such as Tchaikovsky and Vasnetsov.
When does this creativity comes alive in you?
I adore musicants. Now, nothing has changed. I composed fairy tales and made sketches. In fact me and my husband collect different magical instruments and compose music.
There are so many quites in fashion, what is Lesia Paramonova’s quote for style or fashion?
If you don’t like this reality, you can create your own.
GET TO KNOW THE DESIGNER: LESIA PARAMONOVA
The creation of new realities.
TF: When did you knew you wanted to be a designer?
LP: When I was child I wanted to be a writer. Although Russia, Russian forest and culture heritage left a mark on my work, of course.
What does Russia mean to Lesia?
Is my home country, where my friends and parents live.