Keanu reeves motorcycle company

When you think of Keanu Reeves, you might picture The Matrix or John Wick.

Dissatisfied with his Harley-Davidson Dyna’s limitations, he approached custom builder Gard Hollinger for a simple sissy bar modification. “We’re using tech to elevate humanity, not replace it,” Hollinger adds.

Sustainability, Legacy, and the Future of Motion

Arch’s obsession with engineering goes beyond aesthetics.

Today, the company’s flagship model, the KRGT-1, and its upcoming 1s Sport Cruiser prove that meticulous design can scale without compromise.

From carbon-fiber fenders to billet-aluminum fuel tanks carved from 500 pounds of metal, nearly 200 parts on each bike are made in-house at Arch’s Hawthorne facility.

Handlebar, hand and foot controls are positioned to fine-tune the fit further. During the design consultation, customers collaborate with our team to discuss their many options: custom colors, graphics, engraving, anodize and powdercoat finishes, seat materials, detail accents, and more.

YOUR CONSULTATION

Following the initial design consultation, our designers provide visual renderings for customers to review, make notes or refine further.

“In a movie, you can feel when it’s made with care,” he says. Both men share a rare mix of patience, purpose, and personal involvement in everything they create. ARCH’s designs reflect this:

• KRGT-1: A performance cruiser with forward controls for a relaxed stance.
• 1s: A sportier evolution with mid-controls, inspired by Reeves’s desire for agility.

  This community-driven approach transforms buyers into a tight-knit “ARCH Family”—a stark contrast to traditional dealership experiences.

  3. “It’s a love letter to engineering,” Hollinger says.

  Innovation Through Partnership

  In 2024, Arch Motorcycle announced a partnership with Hexagon Manufacturing Intelligence, integrating advanced 3D scanning and metrology into its production.

  One Rider noted, “It’s a driver’s bike—smooth, agile, and shockingly comfortable for long rides.”

  2. Where Reeves refines metal and motion, Reynolds refines emotion and narrative — and both reject the disposable culture of fast fame.

  Asked about the future, Reeves smiles with the quiet confidence of someone who never expected to run a company.

  While Reeves builds motorcycles by hand, Reynolds builds brands with storytelling — from Mint Mobile to Wrexham AFC. He’s crashed, rebuilt, and ridden thousands of miles. Let’s dive into how his vision shaped ARCH’s DNA.

  From Custom Sissy Bar to Company Vision

  Reeves’s journey with ARCH began in 2007, not in a boardroom, but in a Los Angeles garage.

  “It’s surreal,” one associate told us. A bike Reeves called “one of the most beautiful I’d ever seen,” with handling that defied cruiser stereotypes.

  That prototype became the blueprint for ARCH’s first model, the KRGT-1, and the duo officially launched ARCH Motorcycle in 2011.

  Reeves’s hands-on involvement shattered the “celebrity vanity project” stereotype.

  This credibility resonates with enthusiasts.

  “ARCH isn’t about selling bikes; it’s about crafting experiences,” says Reeves. Visionaries

  ARCH’s Roku docuseries, Visionaries, co-hosted by Reeves and Hollinger, explores creativity across industries—from 3D-printed rockets to James Turrell’s light installations.

  But behind the scenes, Reeves has spent over a decade shaping something far more personal: ARCH Motorcycle, a brand redefining American motorcycles through bespoke craftsmanship and rider-centric innovation.

  As a co-founder and the driving force behind ARCH, Reeves isn’t just a celebrity face—he’s the “ultimate test rider,” design collaborator, and the soul of a brand that blends art, engineering, and raw V-twin passion.