History of the rolling stones magazine
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Includes shots of Rolling Stone covers displayed at the magazine's headquarters. Later that year, the remaining shares were sold to Penske Media Corporation, marking the end of Wenner’s control over the magazine. 2. The magazine continues to cover a wide range of topics, from emerging music trends to social justice issues, and its iconic covers still generate significant attention.
Legacy
Rolling Stone has played an indelible role in the shaping of music culture, journalism, and politics for more than five decades.
Richardson, Peter.
Rolling Stone was inspired by the surge in underground writing and print in San Francisco during the 1960s and 1970s. Annie Leibovitz was there from the get-go; before shooting some of the most iconic magazine covers of all time she honed her skills working on regular, everyday assignments, such as following the Stones on tour, or shooting at the White House the day Nixon resigned.
These sales reflected broader challenges in the publishing industry and the need to adapt to new digital realities.
Continued Cultural Relevance:
Despite the changes in ownership, Rolling Stone has maintained its reputation for in-depth reporting, music journalism, and cultural commentary. This period marked Rolling Stone’s shift from its countercultural roots to a more mainstream position in media.
Covering a New Era of Music:
While still committed to rock, Rolling Stone began covering artists from a variety of genres, including Michael Jackson, Madonna, Prince, and Bruce Springsteen, who dominated the music charts in the 1980s.
(11) These readers appeared to look to Rolling Stone and other underground publications in the Bay Area for musical guidance. “'Rolling Stone: Stories From the Edge': 10 Things We Learned.” Rolling Stone, 25 June 2018. Bangs became a freelance writer in 1969 after reading an ad in Rolling Stone soliciting readers' reviews.
And so Wenner set out to remedy that.
Wenner decided to name his magazine Rolling Stone in a nod to an essay Gleason had written about the Rolling Stones, Bob Dylan, and the cultural impact of the 1960s. Draper, Rolling Stone Magazine, p.75. Nocera, Joseph.
Ibid., 51.
9. Rolling Stone.
The superficial political coverage made the magazine popular and allowed it to root itself in San Francisco counterculture without taking on the dangers of being a countercultural magazine.
8. Elsewhere in the office, over the years, were pioneers of critical music writing: Lester Bangs, Hunter S. Thompson, a young Cameron Crowe… Imagine the office Christmas party.
Whether you’re into music magazines or not, Rolling Stone is a good benchmark for anyone setting out to do pretty much anything.
In the beginning, its ads centered around local shows, shops, and businesses.