Doritos chips avery schreiber wiki
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And considering a DVD or Blu-ray of the campaign is highly unlikely, this might be the only way to relive the crunchy comedy of this memorable campaign.
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Spot aired March 1979.
’80 FORD PICKUP COMMERCIAL (1979)
1980 model Ford pickup truck commercial featuring an ‘aerodynamic’ design.
He was also a frequent guest in Chico and the Man, Match Game, and the Muppet Show. We have Avery Schreiber starring in one of his many Doritos commercials. For the final course, its Pepsi Light and Kraft Singles. The chips were introduced at the time by Frito-Lay in 1964 (now owned by Pepsico). His new book “100 Years of Wall Street Crooks” is now in release through Bicep Books.
During the early 1970s, the company contracted the Dallas-based advertising agency Tracy Locke to conceive a national television campaign for Doritos – and that was a major coup for Tracy Locke, as it was uncommon for agencies outside of New York City to land a national campaign from a major consumer company.
Tracy Locke conceived a comedy campaign featuring Avery Schreiber, a roly-poly comic who was easily identifiable for his bushy hair and oversized mustache.
He also played the role of Captain Manzini in the short-lived sitcom My Mother The Car.
Avery died in 1994 from a heart attack from complications of diabetes. Spot aired October 1979.
‘ROCKY II’ TV TRAILER (1979)
TV trailer for the motion picture ‘Rocky II’ starring Sylvester Stallone, Carl Weathers, and Talia Shire.
“Cheese!”
And the hits just keep on comin’.
An infuriated Schreiber immediately seeks out the cause of his embarrassment, grabs the Doritos bag from the offender and takes his own very loud crunch on a chip, causing the wrongdoer to topple over. And the damn thing about this endeavor was that all the commercials were basically variations on a single gag.
The product being advertised was Doritos, a brand of tortilla chips sold by Frito-Lay.
The phrase at the time was that they “taste as good as they crunch”. Thanks to the distracting crunch of a Doritos chip, Schreiber found himself in a variety of guises including a billiards champion whose cue stick tears up the pool table, a bartender who sends a mug of beer careening into the liquor glasses of two unsuspecting bar patrons, a British judge who loses his powdered wig when his head crashes into the scales on a statue of Justice, a knight whose armor falls apart, a grocer whose pyramid-shaped display of oranges collapses from a misplaced fruit, a banana republic dictator whose uniform gets torn in a medal ceremony, and a Mexican lover who pursuit of a fair senorita is interrupted when a birdcage falls on his head.
The popularity of the Doritos campaign was so strong that the New York Times eulogized its star for his 2002 obituary with the headline “Avery Schreiber, 66, Doritos Funnyman.” For Schreiber, who appeared on Broadway, in films and on television series, his greatest claim to fame rested in these funny commercials.
I am not certain how long the Schreiber series ran, but it appears most of the commercials were from the 1970s – there is one mid-80s commercial online with a visibly older Schreiber dealing with teens who look like they came out of a John Hughes film.
Spot aired May 1978.
PEPSI LIGHT JINGLE COMMERCIAL (1979)
Pepsi Light commercial featuring a “1 calorie” jingle aired November 1979.
KRAFT ‘LIGHT N’ LIVELY’ SINGLES COMMERCIAL (1979)
Kraft “processed cheese product” Light n’ Lively American Flavored Singles commercial featuring a jogging party aired February 1979.
Previously on 70s Commercials: Big Jim Toy (1973), Jenos Pizza Rolls (1972) & More
More Doritos & Avery Schreiber: 70s Spots: Doritos With Avery Schreiber
More Betty Crocker: Daily 70s Spot: Betty Crocker Potatoes (1974)
More Pepsi Light: 70s Spots: Pepsi Light & Schlitz ‘Clambake’ (1976)
More Kraft: Sunday 70s Spots: Kraft Parkay Margarine & Spaghetti Meals (1974)
Posted in70s TVTagged1978, 1979, Avery Schreiber, Betty Crocker, Cake, commercials, Doritos, Kraft, Melanie Chartoff, Pepsi, Snack Foodpermalink
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BOOTLEG FILES 874: “The Avery Schreiber Doritos Commercials” (1970s television advertising campaign).
This time, its sour cream & onion flavor causing a ruckus. This time around on the seventies commercial round-up we have the always-lovable Avery Schreiber in one of his many spots for Doritos. However, Schreiber’s bite into the chip – arguably, his first for the brand – causes him to beam with gusto, and he quickly forgets about his unfortunate mishap to savor the taste of Doritos.
Schreiber has no dialogue in the commercials unless the product being promoted is a cheese version of Doritos, at which point Schreiber looks at the chip and declares “Cheese!” with the sense of wonderment that scientists declare upon discovering a long-sought breakthrough.
The genius of this campaign involved how many different versions of the same gag were created.
AMERICAN HOME VIDEO: None.
REASON FOR BOOTLEG STATUS: It falls into the grey area of old-time advertising.
CHANCES OF SEEING A COMMERCIAL DVD RELEASE: Not likely. Following that, we’ve got Hungry Jack biscuits, the 1980 Ford pickup, and a “Starts Friday” TV trailer for Rocky II.
DORITOS SOUR CREAM & ONION COMMERCIAL (1979)
Doritos Sour Cream & Onion tortilla chips commercial starring Avery Schreiber as Maurice.
Spot aired May 1979.
Previously on 70s Commercials: Pinto Wagon, Milk-Bone, Wondra, Milk Plus 6 (1977-78)
More Doritos: 70s Spots: Doritos With Avery Schreiber
More Hungry Jack: 70s Spots: Hungry Jack (Vernee Watson) & Glade (Doris Roberts) (1975)
More Ford Pickups: Daily 70s Ad: Ford SuperCab & Heavy Duty Pickups (1974)
More Sylvester Stallone: Babes Of The 1970s: Manly Males
Posted in70s TVTagged1979, 70s Cars, 70s Movies, Avery Schreiber, commercials, Doritos, Ford Motors, Hungry Jack, Rocky II, Sylvester Stallone, Truckspermalink
LAST SEEN: On YouTube.
Doritos with Avery Schreiber
Avery Schreiber stars in this Doritos commercial from the 1970’s.