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His music has also incorporated elements of punk and pop, creating a unique blend that is both accessible and innovative.
Overall, Jake Pitts’ impact on the music industry is undeniable, and his influence will likely be felt for years to come. What makes his approach to songwriting so unique is his ability to tap into the turbulent waters of human experience and craft melodies that resonate deeply with listeners.
Let’s delve into the formative years that led to his electrifying performances and chart-topping hits.
Growing Up in Toledo
Hailing from Toledo, Ohio, Jake Pitts’ early life was marked by a sense of small-town familiarity and a strong sense of community. He primarily uses a variety of Ibanez guitars, including the RG, S, and J Custom models, which offer a range of tonal possibilities.
His technical expertise ensured a cohesive sonic landscape that supported the album's storytelling, emphasizing dynamic guitar tones central to tracks like "In the End" and "The Legacy."Pitts first received an engineering credit on Black Veil Brides' self-titled 2014 album, where he handled guitar and bass tracking under producer Bob Rock, contributing to the record's refined production that marked a shift toward a more mainstream hard rock sound.
He is a certified recording engineer and went to Los Angeles Recording School in 2006. He began experimenting with different instruments, eventually settling on the guitar as his muse.
Jake Pitts
Early life
Birth and upbringing
Jacob Mark Pitts was born on August 21, 1985, in Nampa, Idaho, USA.[1]He grew up in a family environment in Nampa, where his parents, Mark and Carolyn Pitts, provided early exposure to music; his mother, a classical pianist, composer, and self-taught guitarist who participated in band, choir, and church music groups, taught him music theory and harmony.[8][9]Carolyn Marie Carlson-Pitts, born on July 5, 1955, in Osage, Iowa, was described by Jake as his biggest musical influence and a "musical genius," shaping his foundational understanding of music.[9]Pitts began playing guitar at age 12, initially taking a few formal lessons before becoming largely self-taught, drawing further inspiration from his mother's musical background.[8]The Black Veil Brides song "Carolyn," from their 2010 album We Stitch These Wounds, was written by frontman Andy Biersack from Pitts' perspective about his mother's ongoing health struggles at the time.[10]Carolyn passed away unexpectedly on January 18, 2014, at age 58.[9]Education and early musical interests
Pitts attended the Los Angeles Recording School, from which he graduated in 2006 as a certified recording engineer.[8] During his time there, he developed key songwriting and audio engineering skills that would later inform his professional work.[11]From an early age, Pitts showed a strong interest in music, particularly guitar, influenced by heavy metal genres and bands like Metallica, Scorpions, and Van Halen.[11] Growing up in Idaho in a musically supportive family—his mother was a classical pianist and his father played acoustic guitar—he received his first guitar at age 10 but set it aside initially.[11] At 13, inspired by Metallica's self-titled Black Album, he took formal guitar lessons for about four months before transitioning to self-taught techniques, practicing riffs and solos extensively to master complex metal styles.[11]Following his graduation, Pitts relocated to Los Angeles to pursue music professionally, seeking opportunities in the city's vibrant scene.[11] This move marked the transition from his foundational training to active involvement in the local music community.[11]Music career
Pre-Black Veil Brides bands
Before joining Black Veil Brides, Jake Pitts served as the lead guitarist for the Los Angeles-based band The Perfect Victim, formed in late 2006.[12] The group blended rock and pop-punk elements, with Pitts contributing guitar riffs that enhanced their energetic sound after he joined the lineup alongside vocalist Jeff Dag, bassist/vocalist Rick McDonald, guitarist Priestley Pring, and drummer Chad Reis.[12] His performances included high-octane live shows featuring choreographed stunts and guitar solos, such as a notable appearance at the Key Club in Hollywood on December 5, 2006, where the band played tracks like "The Distance" and "Emergency." The band rapidly built a following, amassing over 13,000 MySpace fans within six months of launching their profile in August 2006, reflecting early indie buzz in the local scene.[12]Pitts later joined 80 Proof Riot as lead guitarist around 2008, collaborating with future Black Veil Brides members Jeremy "Jinxx" Ferguson on guitar and Christian "CC" Coma on drums, along with rotating bassists and vocalists.[13][11] In this project, he co-wrote original material, including songs like "Love Isn't Always Fair" and "New Religion," which were later adapted for Black Veil Brides' 2011 album Set the World on Fire.[11] The band focused on hard rock with punk influences and performed regionally, though specific live shows emphasized tight instrumentation amid lineup flux.[11]In the mid-2000s indie rock scene, Pitts encountered typical challenges, including band instability and unfulfilled external promises, as experienced in The Perfect Victim where high expectations from supporters led to creative frustrations, prompting his departure after about a year.[11] Similar issues persisted in 80 Proof Riot, particularly the difficulty in securing a stable vocalist after multiple auditions, which caused temporary member exits like CC's brief departure.[11]Pitts' recruitment to Black Veil Brides occurred in 2009 when he and his 80 Proof Riot collaborators auditioned vocalists and attended a show by Andy Biersack's prior band, impressed by his performance.[11] They invited Biersack to collaborate, initially to write and demo material for what became the band's debut album We Stitch These Wounds; Pitts joined permanently after a successful demo session, leading to immediate touring with 11 shows from Ohio to the West Coast within two weeks.[11] He described the opportunity as an instinctive "gut" decision to commit fully.[11]Role in Black Veil Brides
Jake Pitts joined Black Veil Brides in 2009 as the band's lead guitarist, shortly after the group's formation in 2006 by vocalist Andy Biersack in Cincinnati, Ohio.[14][15] His arrival helped solidify the lineup and contributed to the band's shift toward a more polished sound blending glam metal aesthetics with post-hardcore intensity.[16] As lead guitarist, Pitts has been instrumental in shaping the band's guitar-driven arrangements, often incorporating technical riffs and solos that draw from hard rock traditions while supporting Biersack's theatrical vocals.[17]Pitts' contributions are evident across Black Veil Brides' discography, where he is credited with guitar performance and songwriting on key releases.His unique playing style and songwriting approach have inspired countless fans to pick up a guitar and start writing their own music. Here, his production contributions included guiding guitar arrangements and mixing elements to create a darker, more atmospheric tone that complemented the album's themes of loss and redemption, evident in songs like "The Last Rites" with its soaring solos and orchestral integrations.[40]Pitts continued as co-producer on The Phantom Tomorrow (2021), partnering with Erik Ron to craft the album's concept-driven narrative through meticulous engineering of guitar layers and overall mixing.
Jake also opened a fitness company called Get Mean Fitness with his friend Matt Yani.
He married Inna Logvin Pitts on February 3, 2017.
He received his first guitar when he was 10 years old, but he put it away and didn't play it for a few years then he picked it back up when he began listening to Metallica, because he wanted to recreate their sound.
But before they hit the big time, they had to put in the hard work and prepare themselves for the spotlight.
Debut Album Success
Their debut album, “We Stitch These Wounds”, released in 2010, was a game-changer. But have you ever wondered what shaped his early life and career? From his early life to his rise to fame with the band, learn about Pitts’ influences, guitar techniques, and impact on the music industry.
As the of the hard-hitting rock band Black Veil Brides, Jake Pitts has etched his name in the annals of music history with his distinctive playing style and captivating stage presence.
With each new release, Pitts challenges himself to push the boundaries of his creative expression, inviting listeners to join him on a journey into the very heart of the human experience.
Related:Elevate Your Sound With The Hollow Body Electric Bass
Jake Pitts’ Impact on the Music Industry
Jake Pitts’ impact on the music industry has been profound, extending far beyond the boundaries of his own band, Black Veil Brides.
Alongside currently co-producing the fourth Black Veil Brides record with John Feldmann, he is working on new band with his wife Inna, callend 'Aelonia'. These inspirations shaped his early interest in heavy tones and intricate solos, as Pitts has noted that hearing Metallica's production prompted him to seek similar sounds in his own work.
He played lead guitar on the debut album We Stitch These Wounds (2010), which marked the band's major-label entry and established their dramatic, cinematic style.[5] This was followed by Set the World on Fire (2011), featuring Pitts' prominent solos on tracks like "Fallen Angels," helping the album reach No.
2 on the Billboard Rock Albums chart.[5] Subsequent works include Wretched and Divine: The Story of the Wild Ones (2013), a concept album with orchestral elements that showcased his rhythmic interplay with guitarist Jinxx; the self-titled Black Veil Brides (2014); Vale (2018), emphasizing heavier riffs; The Phantom Tomorrow (2021); and The Mourning EP (2022).[5] These efforts highlight Pitts' evolution from raw metalcore influences to more refined hard rock compositions.[16]In recognition of his technical prowess, Pitts shared the Revolver Golden Gods Award for Best Guitarists in 2012 with bandmate Jinxx, an honor presented at the annual ceremony celebrating heavy music achievements.[18]Pitts has remained active in the band's recent output, contributing to the Bleeders EP (2024), a three-track release produced by the group and featuring covers alongside original material like the title track "Bleeders."[19] In 2025, he featured on the single "Hallelujah," the lead track from their forthcoming seventh studio album, which was fully mixed by September 2025 and is slated for release in early 2026.[20][21] The self-produced album continues the band's thematic exploration of redemption and resilience, with Pitts' guitar work providing melodic hooks and aggressive textures.[21]Throughout his tenure, Pitts has been a staple in Black Veil Brides' live performances, supporting extensive tours that blend high-energy shows with elaborate stage production.
He later said that her death scared him and made him start thinking about his health which is why he started working out and eating healthier. He also uses a range of pedals, including overdrive, distortion, and reverb effects, to enhance and shape his tone.