Biography og dineh mohajer
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Such is life.a? Knowledgeable staff enrich the customer journey with personalized tips, application assistance and makeup lessons.
Our Service
We strive to pamper our customers at every touchpoint. They use makeup to transform themselves daily. They want intense color, maximum shine, flawless wear and striking effects. Their keen instincts and immersion in culture provides a pulse on what’s next in beauty.
The Smith & Cult Customer
Smith & Cult is designed for the beauty obsessed. Our customer is high energy, urban and creative.
Located at our Los Angeles headquarters, their expertise ensures our products achieve maximum performance and quality.
Our NYC-based creative team handles branding, marketing, social media, photography and content. Our lacquers deliver opacity in just 1-2 coats. She was off for the summer holidays before starting medical school and wanted to kick back and enjoy some mindless fun.
As Hard Candy got more orders and more frazzled, her parents took the business more seriously.
Whatas next:a?I recently introduced two lip categories to the Smith & Cult family, and Iam excited to expand the collection later this year. Itas all quite soul-baring, absurdly personal, and also kind of therapeutic.
She wore the shade out and was nearly attacked by a saleswoman in Charles David. I covered my face in foundation, blush, eye shadow, mascara, lip pencil, and lipstick; there was no rhyme or reason to my application. My hope is that the experiences are relatable and our customers identify with them, and that ultimately these collective experiences make us all more beautiful.a?
Her personal style: a?My wardrobe is a bizarre, fragmented collection of vintage finds, buttery leather goods from around the globe, and the softest, feels-like-youare-going-commando sweatpants you will ever encounter in your life.
The three came up with $200 to buy some nail polish and supplies from the beauty store. While going through the pitch, a 16-year-old customer saw the shades and wanted all four instantaneously. Soon the family invested a six-figure sum into the company and Dineh eventually hired a proper CEO to run the operations and business side if things.
Her inaugural solo endeavor, the revolutionary Hard Candy brand, was what she calls a?a survival mechanisma?
There are countless artists I admire, but lately Iave been partial to Axel PeemAeller, Amanda Demme, Gottfried Helnwein, and Alex Israel. William Botts, a former cosmetics-industry executive, came in to take the company to the next level. Whether going for a daring editorial look or enhancing natural beauty, color cosmetics are key to defining their identity.
Our customer expects high performance payoff from their beauty products.
One fateful day, as legend has it, Dineh was looking for the right shade of blue to match her strappy blue shoes. After spending over a year perfecting our proprietary 8-free, vegan formula, we launched with an inaugural collection of 32 shades that spanned the spectrum from classic cremes to shimmering chromes.
Bold, rich pigment is achieved through a high concentration of color.
The reality of life is that it is filled with both dark and light, and Smith & Cult embraces both sides of this polarity, which to me is true beauty.a?
Going super-disco: a?When I was five years old, I went into my momas bathroom and pulled out all of her makeup, which included 900 eye-shadow colors.