Berthold loffler wikipedia
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His contributions to the Wiener Werkstätte, his role as an educator, and his pioneering work in various artistic disciplines ensure that his legacy remains an integral part of the history of early 20th-century design.
Bertold Löffler
Bertold Löffler was born in Nieder-Rosenthal (today Dolni Ružodol) in Bohemia in 1874.
His work, characterized by a fusion of traditional craftsmanship and modern aesthetics, left an indelible mark on Austrian design. In the ceramics field, he worked on projects by Josef Hoffmann, for example the Purkersdorf Sanatorium, the Cabaret Fledermaus and the Stoclet House in Brussels. His influence was particularly evident in his work for the Cabaret Fledermaus and Palais Stoclet, where he created posters, brochures, ceramic tiles, and figurines.
In 1906, Löffler collaborated with Michael Powolny to establish Wiener Keramik, further solidifying his influence in the decorative arts.
In April 1918, he was a collection officer of the Army Museum at the 10th Army Command in Trento. In 1906 Löffler founded ‘Wiener Keramik’ together with Michael Powolny, which entered into a joint sales organisation with the Wiener Werkstätte and in 1912 merged with ‘Gmundner Keramik’ to form the ‘Vereinigte Wiener und Gmundner Keramik’.
Apart from that, he contributed paintings and graphic works to numerous international exhibitions.
On March 1, 1932, he joined the NSDAP (membership number 899,219).
On the occasion of his 80th birthday in 1954, Löffler received numerous honors, including the “Golden Laurel” award from the Vienna Künstlerhaus.
Bertold Loffler
Bertold (Berthold) Löffler was an Austrian historical and fresco painter as well as a graphic artist and designer.
Bertold Löffler came from a Bohemian clothmaking family. From 1890 to 1900, Bertold Löffler studied at the Vienna School of Arts and Crafts under Franz von Matsch, Carl Otto Czeschka and Koloman Moser.
From 1900 he worked as a painter and illustrator. His designs, which ranged from posters and bookplates to stamps, gained widespread recognition and were featured in esteemed publications such as Meggendorfer Blätter and Ver Sacrum.
The Wiener Werkstätte and Artistic Innovations
One of Löffler’s most significant contributions was his involvement with the Wiener Werkstätte, an artistic collective dedicated to merging fine and applied arts.
In 1907 the ‘Wiener Keramik’ furnished the cloakroom and bar room of Cabaret Fledermaus in Vienna and contributed to the artistic design of Palais Stoclet in Brussels. His overall artistic output for the Wiener Werkstätte encompasses postcards, commercial art, jewellery, ceramics, costumes and illustrations. His designs displayed a remarkable adaptability, seamlessly integrating different media into cohesive artistic expressions.
Enduring Legacy
Despite the turmoil of World War I, during which he served, Löffler’s artistic vision endured.
In 1916, he was appointed head of the central office for image services and on March 23, 1917, he was assigned as a war artist to the art group of the Imperial and Royal (until February 15, 1918). After attending evening classes at the drawing school of the North Bohemian Trade Museum in Reichenberg, Bohemia (1888–1890), he graduated from the Vienna School of Arts and Crafts under Franz Matsch and Koloman Moser.
Study trips took him to Germany and Italy.
Löffler decorated children's books with lithographs in the style of the Vienna Secession for various Viennese publishers, and he designed postcards, posters and calendars for the Wiener Werkstätte.
Löffler also designed a series of bookplates, including one for Sigmund Freud (incorrectly spelled Siegmund, by the way, but that did not prevent Freud from using this bookplate). His role in the movement saw him designing commercial graphics, jewelry, ceramics, and even theatrical costumes. His dedication to teaching ensured that his innovative ideas continued to shape Austrian art long after his own creative peak.
Mastery Across Multiple Disciplines
Löffler’s talents extended beyond graphic design and ceramics; he was also a skilled fresco painter and bookbinder.
Together with Michael Powolny, he founded the “Wiener Keramik” workshop in 1905.
In 1907, he took over the “Specialist Class for Painting and the Workshop for Printing Processes” at the Vienna School of Applied Arts, from which a whole generation of modern Austrian graphic artists emerged, including Oskar Kokoschka, Josef von Divéky and Josef Binder.
He was buried in the Vienna Central Cemetery.
Bertold Löffler
Bertold Löffler
Bertold Löffler
- September 28, 1874; Vienna, Austria
- March 23, 1960; Vienna, Austria
- Austrian,German
- Art Nouveau
- Vienna Secession
- printmaking,painting,illustration,design
- en.wikipedia.org/wiki/Bertold_Löffler
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Bertold Löffler, an Austrian artist renowned for his contributions to ceramics, graphic design, and printmaking, played a crucial role in shaping early 20th-century Viennese art.
As a war artist, he designed posters for war exhibitions and war bonds, patriotic picture books and screw medals.