Sophia neophitou apostolou biography template

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“Each destination offers unique perspectives on life’s possibilities. When that collaboration ended, I wrote a letter to all the magazines that existed at the time. They have been resistant to change. He asks me: “How long do you think…?” and I say, “Indefinitely, because as long as I’m inspired by what I do, I want to continue doing it.” That is my big thing.

Despite this, I never viewed it purely from a business perspective.

Neophitou-Apostolou has successfully kept print alive in a turbulent landscape where digital reigns – as evident with 10 Magazine’s global expansion in the UK, Australia, USA, Japan and Germany. The founder, publisher and editor in chief of 10 oversees her own indie media group, Zac Publishing Ltd., which is named after her son.

S.N-A: I learnt a lot from Franca [Sozzani, the late editor of Vogue Italia]. If I was part of a bigger conversation I wouldn’t have a choice.

With the 20th anniversary issue, the temptation was to create a retrospective, but I don’t want to do that. I think if everyone approached what they did as their own business, there would be less waste.

WWD: What about your advice to anyone who’s thinking about starting a magazine today?

S.N-A: If you believe you have got something unique, something specific that you want to do, you have to be convinced that you will do it and you will find solutions to make it happen.

I think more and more mainstream magazines have finally woken up to the necessity for those things to be part of the norm. I didn’t think we were reaching them. Relationships are really important to me.

WWD: What’s next for 10? 

S.N-A: I would love it to exist in China and we are having conversations with someone there.

It’s brilliant, it feels like it has circled back — like people listening to vinyl again. Additionally, I held the position of creative director for the Victoria’s Secret Fashion Shows for a decade. “I can do and think about many things at the same time. Always project forward. Look ahead.

As Global Editor-in-Chief and Publisher of 10 Magazine, launched in 2000, 10 Men, launched in 2003 and 10+ launched in 2018, she has strived to push the boundaries of creativity.

There will always be monthly magazines, like Vogue, that they support, regardless, but they are more into things like biannuals, bimonthlies.